![]() He shows how creativity is a learnable skill - one that everyone can use to improve their performance. Creative genius Edward de Bono debunks these common notions in this remarkable book. Under pressure, people often think they can't be creative many more are convinced they are not creative at all because they have never been 'arty'. If you want to be the best, focus on your most valuable asset: the power of your creative mind.Īs competition and the pace of change intensify, companies and individuals need to harness their creativity to stay ahead of the field. He then explains how you can unlock your own creativity to reap the personal and professional rewards it will bring.īook Synopsis How to unlock your creativity and add value to your ideas with the power of lateral thinking. ![]() ![]() As competition and the pace of change intensify, companies and individuals need to harness their creativity to stay ahead of the field. ![]() ![]() About the Book If you want to be the best, focus on your most valuable asset: the power of your creative mind. ![]()
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